brooklyn gal for a while

muddled

The other night at Bar Toto, I ordered a drink solely because it's description contained the phrase "muddled orange." It actually turned out to be delicious, but had the description been more specific (ie, orange pulp), I may not have ordered it.
Thinking about this now, I wonder how much of advertising that works is the whimsy . . . perhaps the idea of Audrey Hepburn dancing to AC/DC is more compelling than the look of skinny black pants . . . perhaps the thought of drinking Irish coffee in Ireland is more compelling than the cold and muddy environment . . . perhaps to think that the guy across from me on the train is flirting is more compelling than the actuallity of his contemplation of his latest myspace posting.
If advertising works on "muddled," can science? politics? religion? or does it already?

~deep thoughts by a bored optometrist

posted by gordian knot @ Tuesday, October 03, 2006